Curriculum
| 3-1 |
- ADVERTISING
- Organizational theory shows that adequate organizational design is the key to organizational effectiveness. Basic organizational variables, context, various stake holders are included in the main teaching subjects.
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| 3-1 |
- BIG DATA ANALYSIS AND APPLICATION
- The surge of AI and task automation trend give hard impacts on the traditional industrial structure which is based on big data technologies. As big data related markets grow, it is getting essential to educate human resources with big data competence. The sizable number of companies are already taking advantages of big data for cost reduction, decision making, and new product and service development. This course aims to cultivate abilities for essential business data analysis, interpretation, and practical application. The course contents include 1) how to use big data analysis S/W, 2) basic theoretical elements of data analysis, 3) data modeling, 4) visualization, 5) business analysis and application, 6) big data analysis practice with several industry data.
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| 3-1 |
- BUSINESS OPERATIONS METHODOLOGY
- Today many companies choose team system. So, the creative problem solving and cooperation between team members are very important in many real life business practices. This course introduces several creative idea enhancing techniques and business problem solving theories, such as managerial decision making, depicting DPL influence diagram, Nominal Group Technique, TRIZ method, DEA analysis technique, Linear Programming. All of these subjects will be proceeded with practical team project and results presentation.
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| 3-1 |
- CORPORATE FINANCE
- This course deals with the theory and practice of corporate finance. It also deals with major financial decisions such as capital budgeting, financing decisions, and dividendd decisions.
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| 3-1 |
- ORGANIZATION THEORY AND DESIGN
- Organizational theory shows that adequate organizational design is the key to organizational effectiveness. Basic organizational variables, context, various stake holders are included in the main teaching subjects.
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| 3-1 |
- MANAGEMENT OF INTERNATIONAL BUSINESS
- This course is designed to provide a foundation for understanding in advertising. A variety of topics including advertising history, advertising institutions, advertising theory, planning, and practice will be introduced.
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| 3-2 |
- ASIAN BUSINESS
- Let the students to give the opportunity to study Asian business environments of major countries, firms and their charateristics of business management including business culture as well as their internationalization strategy. Major countries include China, Japan, India and East-Asian firms of Chinese expatriates. The theoretical background of this course is comparative approach with Korean cases. Case study approach is taken also in this course for students to build up related knowledge on the practical basis.
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| 3-2 |
- BASIC AND APPLICATION OF BUSINESS ANALYTICS
- With the advent of the fourth industrial revolution, business analytics which is essential to the application of big data and artificial intelligence to business is becoming more and more important. Therefore, this course is focused on learning essential knowledge about business analytics and applying it.
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| 3-2 |
- BUSINESS INTERNSHIP(FIELD WORK)
- Business Practice Internship Course is designed to allow students to apply theoretical knowledge into practice and acquire practical experience needed to clarify career objectives. Additionally, it enables students to build an employer network and to build self-confidence. With this internship course students will be able to:
(1) Demonstrate a working knowledge of basic business concepts, problems, and issues.
(2) Exhibit the ability to effectively work in a professional business environment. This ability will be assessed through the employer’s evaluation of the intern’s performance.
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| 3-2 |
- BUSINESS SOFTWARE APPLICATION
- Efficient use of computers in corporate and organizational activities is not a professional area of programming experts but an essential competency for all business organization members. In this course, students learn the knowledge necessary to solve business problems through lectures and practice, centering on the Excel of MS Office, which is essential software for corporate activities. Additionally, excel data analysis and work automation practice using python are provided.
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| 3-2 |
- FUTURE MANAGEMENT
- Through this class, learners can recognize various business problems that will arise in the future and cultivate the ability to solve them. Since the advent of the 4th Industrial Revolution, the social and cultural environment, economic environment, and technological environment are rapidly changing. In such environments, the cultivation of business thinking and capacity building to prepare for the future will help learners to become leaders with future-oriented thinking.
The topics covered in this class are as follows.
- Future Environment Analysis
- Future Change Prediction and Problem Recognition
- Cultivating Problem-Solving Skills and Future-Oriented Thinking and so on
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| 3-2 |
- HUMAN RESOURCES MANAGEMENT
- This is basically a survey course designed to familiarized the students with basic concepts, principles, and practices of human resource management in organizations relative to external and internal management. However, to enhance the learning process of the students, an emphasis will be placed on the problem-solving approach with selected subjects of the course.
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| 3-2 |
- ICT APPLICATIONS AND ISSUES
- In this course, students discuss and learn the applications of information and communication technologies (ICT) in diverse areas and related issues. Specifically, students study how information and communication technologies are applied in business, management, education, health improvement, and economic development among others and also discuss issues like privacy infringement, information security, and information divide which result from extensive use of ICTs.
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| 3-2 |
- INTERNATIONAL BUSINESS NEGOTIATION
- This is an advanced course in international business & strategy. This course aims to introduce the field of global strategic management in which various tools of strategic management field are combined with insights from the field of international business studies. The objective of this course is let the students to understand the characteristics of the global strategic management process which has three key decision-making stages - strategic analysis, strategy development, and strategy implementation. Additionally, students will have the chance to appreciate the up-to-date achievements and issues in global strategic management field.
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| 3-2 |
- LABOR-MANAGEMENT RELATIONS
- For more collaborative labor-management relations, the class teaches students the industrial relations systems implied in korean labor laws. Such subjects as unions, collective bargaining, participative management are the main parts of lecture.
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| 3-2 |
- MARKETING CHANNELS
- There is increasing need to systematic management of marketing channels as channel environments change rapidly. Marketing channels focuses primarily on how to design, develop, and maintain effective interorganizational relationships in distribution so that sustainable competitive advantages can be achieved. This objective will be achieved by both (1) understanding basie concepts and approaches in channels of distribution management, and (2) reviewing relevant cases. In addition, this course reviews the current state of domestic channel management.
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| 3-2 |
- MARKETING RESEARCH
- Recently marketing research’s role in marketing management process is increasing A successful marketing decision should be based on marketing research which provides a right information by collecting and analysing information about the firm. This course aims to enhance the students understanding of the marketing research and ability to counduct marketing research from the perspective of marketing decision makers.
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| 3-2 |
- SUPPLY CHAIN MANAGEMENT
- Rapid globalization and WTO system made it very important to understand and manage the function of logistics, purchasing, acquisition, production, distribution and sales as a whole. This subject will deal with the understanding of purchasing, supply chain and logistics process, process integration based on information sharing, transportation and freight system, some methodologies about production and distribution planning, and finally cooperation between companies and outsourcing strategies. Especially, the participant will learn the basic contents for preparing Korean certification in logistics management, CPIM (Certified in Production and Inventory Management) or CPL (Certified Professional Logistician).
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| 3-2 |
- TEACHING METHODOLOGY OF BUSINESS INFORMATION EDUCATION
- This course studies educational theory of businees information,its historical background, its purpose,and analyzes recent secondary school teaching processes.
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| 3-2 |
- THEORY OF CAPITAL MARKET
- The theories and environment of the capital markets are broadly provided. The major topics include the roles of the capital markets, trading mechanism of stock and bond market, the relationship between the capital markets and the macroeconomic variables, the issues related with the going public, the valuation of a firm through option related securities.
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| 3-2 |
- VENTURE PLANNING(CAPSTONE DESIGN)(1)
- The objective of this course is designed for the students in the major of International Economics and Business to achieve both the practical knowledge and the experience related to entrepreneurship.
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| 3-2 |
- QUALITY MANAGEMENT
- Quality has become the single most important force leading to organizational success and business growth in national and international market. This course provides a fundamental, yet comprehensive, coverage of quality control concepts. Also in this course statistical quality control techniques is emphasized.
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