Kim, Jong-Sup, 2nd term of Media and Communication master's degree program awarded for all 4 submitted works
Active advertising activities for companies, public and educational institutes by establishing 'Big Idea Research Center'
[Dec 5, 2013]
YU graduate student in Media and Communication received the gold, silver and bronze prizes at an international advertising awards held in the US.
Kim, Jong-Sup (32), who is in his second term in his master's degree program in Media and Communication, won the awards. He submitted a total of 4 works at the US Creativity International Awards held in September and won two golds, one silver and one bronze. The Creativity International Awards was first held in 1972 and is in its 43rd year. It is a prominent international contest and this year, a total of 1,100 works from 36 countries including the US, Europe and Asia were submitted.
<Gold Award winner in the printing category> In the printing category, Kim won the gold with 'Donate mosquito net' and in the public campaign category, he won the gold with 'Paper is money'. He also won the silver with a plastic surgery poster saying, 'Beautiful breasts make guys smile' and the bronze with a Tylenol poster titled 'The headache that won't go away'.
Kim, who tried a copy to find a consensus from people with different languages and cultures in the world market, said, "Advertisers must make ads that can be understood intuitively in order to communicate with more people," and added, "I am happy that the judges gave me high scores for my attempt to form the consensus without words."
<Gold Award winner in the public campaign category> Kim is a 'late-blooming' advertiser that found his aptitude later. While studying at a university in Daegu, he transferred to Georgia Southern University in USA in August 2007 and studied business administration. Later, he met people majoring in visual communication design and became fascinated with advertisements.
"While thinking about my major and career path while studying abroad, I became interested in advertisements after talking with a friend. I decided to work on advertisements based not on theory but on the actual world."
After making up his mind, he did not hesitate. He made the bold decision to leave university and studied copywriting at 'The Creative Circus Ad School' in the US in August 2008. He returned to Korea in May 2009 and began working for a small advertising company in Seoul.
<Silver Award winner in the printed poster category> After working for about 2 years, he transferred to the YU Department of Media and Communication as a junior at the age of 31 in March 2011. He continued his studies and is currently in his master's degree program at the graduate school.
Kim, who said he is very busy because of school and work, recently founded an advertising company called the 'Big Idea Research Center'. Though it is a young company, it is actively working in various fields such as product advertisements for companies, branding for the Modern Culture Street in Jung-gu, Daegu, and image ads for the universities.
When asked, 'Why don't you show what you got in Seoul?' Kim answered, "The first reason is because I have a lot of affection towards Daegu and the second reason is because I don't think it's important where you are as long as you are competent." He further showed his love for Daegu and advertisements saying, "I wanted to work on branding for Daegu and if I am given the opportunity, I want to help students in the region who want to study advertisements."
Meanwhile, he was also awarded for two works such as a plastic surgery ad at the Busan International Advertising Festival held in August.
<Honorable Mention Award winner in the printed poster category>
