Department Of Media And Communication

• 1-1,2

  CurriculumThis table demonstrates the curriculum accroding to academic year.

  1- 1	COMMUNICATION AND CONTEMPORARY SOCIETY A critical overview of the role of media in contemporary society. The media include newspapers, magazines, films, radio, TV, internet etc. The course provides an introduction to such issues as problems of media industry, media organization, media economics, media politics, media regulation, public and civic media, public interest and media ethics; impact of media on individuals; media and gender; media issues in the cyberworld.
  1- 1	READING AND DISCUSSION This class aims to make students realize the joy of readings as well as understand the deep structure of their own lives by reading and criticizing literatures such as poems and novels. Further, this class attempts to have students learn the wisdom and courage with which they will perform the true value of their own lives.
  1- 1	SEMINAR FOR ACADEMIC LIFE 1. Summary of the course This course is to assist university freshmen in CRM designing to adapt university life well through the instruction and counselling of supervising professor. (This course is composed of self analysis, personality type test, career research, instruction for the success of university life, career plan and direction setting, CRM designing method and CRM designing. The course should be teaching in classes of the students by supervising professor.) 2. Course objectives This course is to motivate the students before the mid term exam and provide students with self analysis, personality type test (MBTI or TCI) and career research (YAT test). Also, this course shall has a plan to instruct the students to enhance the efficiency of university life through career and time management. In addition, this course is to make a chance for the students to have practical assistance to university life by providing study method, report designing strategy and the information on academic system and various kinds of internal programs of the university. After the mid term exam, the students will be instructed to set the direction of career designing through continuous counselling of supervising professor and the students will be able to establish CRM designing and execution plan.
  1- 1	SOFTWARE AND AI Software and AI (Artificial Intelligence) course aims to educate the basic concepts of software and computational thinking to use them in various applications. It allows students of various majors to experience the core technologies of the 4th industrial revolution, such as big data, machine learning, and AI. It also introduces various applications of AI so that students can easily apply these technologies to their field of study. This course classifies the lecture types into three categories, and adjust the lecture difficulty according to the student's academic ability.
  1- 2	BIG DATA & INTELLIGENT INFORMATION SOCIETY This course provides a convergence perspective on the emergence of intelligent information society. Big data are increasingly important in the development of the field of artificial intelligence. Thus, students are expected to learn the use and role of big data in various contexts including public policy. The class highlights key trends in academy as well as industry. The course is designed to cover important subjects, for example, information visualization and smart factory. Finally, social inequality and digital divide are discussed in detail.
  1- 2	SOCIAL CONTRIBUTION AND SERVICE This course is to cultivate community sense as members of society and the global village for students in order to develop the basic knowledge required as global citizens. Especially, this course is to foster the spirit of cooperation, sharing, service, and creativity and study the social contribution and leadership to solving the challenges the global community faces. As a liberal arts course, it is centered to nurture a leader having the global capability to contribute to community development through learning the knowledge and the case on the value & logic of social responsibility focused on environmental preservation, social contribution, and good governance(ESG). This course aims to foster a generous mind, learn knowledge and technology and build the capacity to contribute to building a society towards a safer and happier world through the study of theory and practice.
  1- 2	INTRODUCTION TO COMMUNICATION This course introduces the basic concepts and theories of communication and helps students to understand the communication as science.

• 2-1,2

  CurriculumThis table demonstrates the curriculum accroding to academic year.

  2- 1	INTRODUCTION TO THE INTERNET The purpose of this course is to investigate social aspects of new media made possible by developments in computerization and digitalization. A particular focus of the course is placed on the roles of the Internet among other digital technologies.
  2- 1	MEDIA AND PR The purpose of the course is to introduce the students to major theoretical concepts, disciplines and techniques that empower the modern PR profession. The readings, lectures, discussions, guest speakers, and assignments will focus on the following key areasof PR strategy: Reputation management, Events and marketing PR, Media relations, Corporate communications. Students will apply the course principles and practices to benefit any chosen field, whether in business or elsewhere.
  2- 1	MEDIA AND TECHNOLOGY This course addresses concepts and principles of broadcasting, cable television and DBS(direct broadcast satellite).
  2- 1	MEDIA REPORTING AND WRITING The lecture aims to improve students' writing and speaking skills needed to produce various media content in the contemporary society. Students will learn and practice writing skills and speaking skills to produce content in the various fields including journalism, advertising, PR and social media.
  2- 1	RESEARCH METHODS IN COMMUNICATION This course class covers how to do research Basically, this course teaches how to make measures, how to evaluate them, and how to collect data.
  2- 1	VISUAL COMMUNICATION This course deals with social impacts of visual communication.
  2- 2	ADVERTISING PLANNING This course introduces the principles and strategies of advertising planning.
  2- 2	COMMUNICATION AND HUMAN RELATIONSHIPS This course focuses on relational skills considered as one of the most important abilities in contempory society. Nowadays, it is emphasized to maintain and develop interpersonal relationships, manage conflicts, and maximize teamwork through positive human relationships. This class aims to teach strategic relational skills in face-to-face situations as well as in mediated communication such as SNS.
  2- 2	DIGITAL STORYTELLING We learn the way of digital storytelling which gives deep dimention and vivid color to characters, situations and experiences by weaving images, music, narrative and voice together.
  2- 2	FILM STUDIES History and sociocultural effects of film
  2- 2	FUNDAMENTALS OF MEDIA EFFECTS This course focuses on major social effects of mass media on audience behavior. It also covers media strategies producing attitude change, interrelationships between mais media and interpersonal communication.
  2- 2	ONLINE AND MOBILE JOURNALISM:THEORY AND PRACTICE This course investigates a wide range of online journalism theories to understand the use and effect of computer-assisted(or mediated) reporting. Further this course enables students to understand various types of new journalism practices from the perspective of the user (or journalist). This course is designed to provide students with an opportunity to understand how a cutting-edge technology works in the context of a news-making.
  2- 2	STATISTICAL METHODS IN COMMUNICATION This course teaches students how to statistically analyze quantitative data. In this course, descriptive statistics such as central tendencies, dispersions, and praphs as well as basic inferential statistics such as x2-test, t-test, ANOVAs, regressions, and correlations will he dealt with.

• 3-1,2

  CurriculumThis table demonstrates the curriculum accroding to academic year.

  3- 1	ADVERTISING CREATIVE In this course actual production of advertising will be performed on the basis of principles, theories and strategies of advertising taught in other classes.
  3- 1	HUMAN-COMPUTER INTERACTION & INFOGRAPHICS This course provides human communication perspectives on the conceptualization and practices of big data-driven infographics. Apart from art design and engineering approaches, the importance of Human-Computer Interaction (HCI) in infographics field has recently increased. The purpose of this class lies in understanding information visualization from media/communication/content sciences and empowering students in their skills in related areas.
  3- 1	MEDIA ECONOMICS This course focuses on economic aspects of media industries and introduces basic economic concepts and principles of media markets and consumers.
  3- 1	PERSUASIVE COMMUNICATION This course introduces the basic theories of persuasion and advertising.
  3- 1	PRACTICE IN PHOTOJOURNALISM Introduction to photographic techniques with emphasis on structure, law, and ethics of photojournalism.
  3- 1	PRE-PRODUCTION OF VIDEO Practical approach to the planning stage where the video makers map out the course of action including the message, the script and the shooting schedule, before the actual production begins.
  3- 1	THEORIES OF COMMUNICATION This course discusses communication phenomena which are basics of the science of media and communication.
  3- 2	ADVERTISING RESEARCH This course introduces basic concepts and measures of advertising effects.
  3- 2	COMMUNICATION FIELD WORK Thi s field work, which is conducted as part of industry-academy cooperative education, aims to cultivate students' ability to adapt to the field of work and field application ability of major theory. During the vacation, students who have completed their ma]or courses will be trained in various fields such as companies, research institutes etc. The contents of the field work are evaluated under the supervision of the laboratory company, and the professor regularly visits the field and supervises the project so that the field work can be easily achieved. This field work process is expected to provide students with a vivid understanding of the field and opportunities for employment .
  3- 2	CYBER COMMUNICATION AND NETWORK ANALYSIS This course is designed to help students increase their basic and advanced understanding of cyber-communication in an information society. While this course will provide students with a conceptual framework about a wide range of theories and methods in cyber-communication research. social network analysis will be a particular focus. Also special attention is placed on organization communication via the use of mew information technologies such as the Internet.
  3- 2	GLOBAL COMMUNICATION This course introduces and overviews all the important social, economic and political issues connected to international communication. It brings together the key theoretical and empirical work in this field.
  3- 2	MEDIA CREATOR CAPSTONE DESIGN(1) This course aims to develop students' ability to produce media contents using techniques of media planning and production. This class is intended for 3rd year students who have taken major courses. Students plan and produce media contents based on knowledge in the humanities and social sciences. They will produce multimedia contents that can solve community problems. Students will develop the ability to discover. diagnose and solve community problems by combining their academic knowledge and their field experience.
  3- 2	PRACTICE IN VIDEO PRODUCTION Students practice operating visual media materials for production of video.
  3- 2	PUBLIC SPEECH This course deals with public speech. After the principle of speech are taught to students, students will practice public speech. As a result, students will improve their public speech skill.
  3- 2	STORYTELLING AND STORYSHOWING The purpose of the course is to introduce the students to major theoretical concepts, disciplines and techniques that empower the modern storytelling profession. The readings, lectures, discussions, guest speakers, and assignments will focus on the followingkey areas of storytelling strategy: Emotional responses, Empathy, Narrative engagement, Interaction. Students should be able to understand a wide range of concepts related to storytelling and will apply the course principles and practices to benefit any chosenfield, whether in business or elsewhere.

• 4-1,2

  CurriculumThis table demonstrates the curriculum accroding to academic year.

  4- 1	COMMUNICATION FIELD WORK Thi s field work, which is conducted as part of industry-academy cooperative education, aims to cultivate students' ability to adapt to the field of work and field application ability of major theory. During the vacation, students who have completed their ma]or courses will be trained in various fields such as companies, research institutes etc. The contents of the field work are evaluated under the supervision of the laboratory company, and the professor regularly visits the field and supervises the project so that the field work can be easily achieved. This field work process is expected to provide students with a vivid understanding of the field and opportunities for employment .
  4- 1	CRISIS COMMUNICATION IN THE DIGITAL AGE This course focuses on crisis communication and management, emphasizing practical application of theories, strategies, and tactics from a public relations perspective. The objectives of the course are 1) to understand the theories of crisis communication; 2) to critically analyze crisis communication case studies; 3) to competently utilize crisis communication and management strategies and tactics for detection, prevention, preparation, containment, and recovery; 4) to be able to create a crisis communication plan; and 5) 5o be able to transfer learned crisis communication and management skills to a real world context.
  4- 1	MEDIA CREATOR CAPSTONE DESIGN(2) This course aims to develop students' ability to produce media contents using techniques of media planning and production. This class is intended for 4th year students who have taken major courses. Students plan and produce media contents based on knowledge in the humanities and social sciences. They will produce multimedia contents that can solve community problems. Students will develop the ability to discover, diagnose and solve community problems by combining their academic knowledge and their field experience.
  4- 1	WEBOMETRICS BIG DATA AND QUANTITATIVE INFORMATION SCIENCE This class is concerned with measuring various aspects of the world wide web; website contents, online features, visual clips, hyperlinks, search engines, portals, online communities, social networking services. This class is intended for social science students with academic interests that are online news, political communication, social networks, consumer culture, and/or linguistic change.
  4- 2	HEALTH COMMUNICATION STRATEGY As a health communication strategy, Entertainment-Education (E-E; also edutainment or educational entertainment) is a form of entertainment designed to educate as well as to amuse. E-E typically seeks to instruct or socialize its audience by embedding lessons in some familiar form of entertainment: television programs, computer and video games, films, music, websites, multimedia software, etc. This course focuses on the history and theory of E-E as a health communication strategy, and on the research-based findings about this strategy and its effects.
  4- 2	LOCAL REGENERATION AND DIGITAL CULTURAL PLANNING This course examines theoretical discussions on popular culture and local culture, and promotes understanding of popular culture and local culture, focusing on key concepts related to culture. Based on an understanding of popular culture and local culture, students plan and produce local cultural contents using digital media, and explore ways to revitalize and regenerate the region.
  4- 2	MEDIA LAW AND POLICY This course deals with laws and public policy issues related to broadcasting, cable television industries.
  4- 2	ONLINE TO OFFLINE MEDIA STRATEGY Digital media have played important role in the diffusion of e-commerce. In an era of the fourth industrial revolution, online and offline activities have been rapidly integrated into various dimensions of business transaction processes. This is often called O2O (Online-to-Offline) phenomenon. In this regard, this course pays attention to the use and role of websites, social media, and mobile applications. To enhance the understanding of O2O, this course includes both strategy planning exercise and methodological procedure. Further, students are expected to learn the O2O communication practices using several cases.
  4- 2	TRIPLE-HELIX INNOVATION COMMUNICATION In this course, students learn the theory and methodology of Triple Helix, the sociological foundation of industry-academic cooperation. This course will give a lecture on the examples of innovation communication theory to reduce a miss-match between university and industry. Furthermore, it will lecture on open innovation and communication in response to the new era of digital transformations, such as social media, big data and artificial intelligence, which are core technologies of the Fourth Industrial Revolution.